Essentials of marketing :a global managerial approach
Perreault, William D. - Personal Name
E.Jerome McCarthy,Ph.D. - Personal Name
The book is about marketing and marketing strategy planning, and at its essence, marketing strategy planning is about figuring out how to do a superior of satisfying customers.
Ketersediaan
| B1005001615 | 658.8 PER e C1 | Reading Room FEB 1 (600) | Tersedia |
Informasi Detil
Judul Seri
-
No. Panggil
658.8 PER e
Penerbit
McGraw Hill : Boston., 2006
Deskripsi Fisik
xl, 638 hlm: ill,; 27 cm
Bahasa
English
ISBN/ISSN
9780072864694
Klasifikasi
658.8
Informasi Detil
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
10
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab
William D. Perreault
Tidak tersedia versi lain
