APA Style
Arens, William F., David H. Schaefer. (2007).
Essentials of Contemporary Advertising .
Boston:
McGraw Hill.
Chicago Style
Arens, William F., David H. Schaefer.
Essentials of Contemporary Advertising.
Boston:
McGraw Hill,
2007.
Buku.
MLA Style
Arens, William F., David H. Schaefer.
Essentials of Contemporary Advertising.
Boston:
McGraw Hill,
2007.
Buku.
Turabian Style
Arens, William F., David H. Schaefer.
Essentials of Contemporary Advertising.
Boston:
McGraw Hill,
2007.
Buku.