Unleashing the power of PR : a contrarian's guide to marketing and communication
Weiner, Mark - Personal Name
As communication professionals have evolved from tacticians strategists, measurement has grown from a series of random ideas and steps to a science that has a clear direction and real-world application.
Ketersediaan
| B050215187 | 659.1 WEI u C1 | Reading Room FEB 1 (600) | Tersedia |
| B050315205 | 659.1 WEI u C2 | Reading Room FEB 1 (600) | Tersedia |
Informasi Detil
Judul Seri
-
No. Panggil
659.1 WEI u
Penerbit
Jossey-Bass : San Fransisco., 2006
Deskripsi Fisik
xxi, 247 hlm,; 23 cm
Bahasa
English
ISBN/ISSN
9780787982799
Klasifikasi
659.1
Informasi Detil
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
ed-1
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab
Mark Weiner
Tidak tersedia versi lain
