Winning at new product : accelerating the process from idea to launch
Cooper, Robert G. - Personal Name
This book is an invaluable guide to managers in helping them to 'select' the right projects for defelopment and marketing.
Ketersediaan
| B201101266706 | 658.5 COO w C1 | Reading Room FEB 1 (600) | Tersedia |
Informasi Detil
Judul Seri
-
No. Panggil
658.5 COO w
Penerbit
Addison-wesley publishing : New York., 1993
Deskripsi Fisik
xiii, 357 hlm,; 25 cm
Bahasa
English
ISBN/ISSN
9780201563818
Klasifikasi
658.5
Informasi Detil
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
ed-2
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab
Robert G. Cooper
Tidak tersedia versi lain
