Financial services marketing : An international guide to principles and practice
Ennew Christine - Personal Name
Nigel Waite - Personal Name
This new edition provides a comprehensive and welcom resource for researchers and practitioners of marketing of financial services. the book provides not only a thorough overview of the theory and practice of marketing, but also discusses the key drivers of marketing activity and the impacts on consumers, their financial well-being and that of society.'-Dr Tina Harrison, senior lecturer, University of Edinburgh and Editor, Journal of Financial Services Marketing.
Ketersediaan
| B817027 | 332.114 ENN f C1 | Reading Room FEB 1 (300) | Tersedia |
| B817063 | 332.114 ENN f C2 | Reading Room FEB 1 (300) | Tersedia |
Informasi Detil
Judul Seri
-
No. Panggil
332.114 ENN f
Penerbit
Routledge : Oxon., 2013
Deskripsi Fisik
xxii, 475 hlm: ill.; 24cm
Bahasa
English
ISBN/ISSN
9780415521680
Klasifikasi
332.114
Informasi Detil
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
2
Info Detil Spesifik
-
Pernyataan Tanggungjawab
Christine Ennew
Tidak tersedia versi lain
