Balanced brand: how to balanced the stakeholder forces that can make or break your business
John Foley - Personal Name
Julie hendrick - Personal Name
Brands are experiences,delivered by multiple stakeholder across the entire organization.
Ketersediaan
B050215137 | 658.81 FOL b C1 | Reading Room FEB 1 (600) | Tersedia |
Informasi Detil
Judul Seri
-
No. Panggil
658.81 FOL b
Penerbit
Jossey-Bass : Sanfransisco., 2006
Deskripsi Fisik
xv, 187 hlm,; 23 cm
Bahasa
English
ISBN/ISSN
9780787983093
Klasifikasi
658.81
Informasi Detil
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
ed-1
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab
John Foley
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