APA Style

Kerin, Roger A.. (2006). Student guide for concepts in marketing for use with (8). America: McGraw Hill.

Chicago Style

Kerin, Roger A.. Student guide for concepts in marketing for use with. 8 America: McGraw Hill, 2006. Text.

MLA Style

Kerin, Roger A.. Student guide for concepts in marketing for use with. 8 America: McGraw Hill, 2006. Text.

Turabian Style

Kerin, Roger A.. Student guide for concepts in marketing for use with. 8 America: McGraw Hill, 2006. Print.