APA Style

Philip, Kotler, Gary Armstrong. (2018). Principles of marketing (17). New York: Pearson.

Chicago Style

Philip, Kotler, Gary Armstrong. Principles of marketing. 17 New York: Pearson, 2018. Text.

MLA Style

Philip, Kotler, Gary Armstrong. Principles of marketing. 17 New York: Pearson, 2018. Text.

Turabian Style

Philip, Kotler, Gary Armstrong. Principles of marketing. 17 New York: Pearson, 2018. Print.