APA Style

Valarie, Zeithaml, Mary, Jo Bitner, Dwayne, Gremler. (2013). Services Marketing:integrating customer focus across the firm (Sixth Edition). New York McGraw Hill: New York: McGraw Hill.

Chicago Style

Valarie, Zeithaml, Mary, Jo Bitner, Dwayne, Gremler. Services Marketing:integrating customer focus across the firm. Sixth Edition New York McGraw Hill: New York: McGraw Hill, 2013. Text.

MLA Style

Valarie, Zeithaml, Mary, Jo Bitner, Dwayne, Gremler. Services Marketing:integrating customer focus across the firm. Sixth Edition New York McGraw Hill: New York: McGraw Hill, 2013. Text.

Turabian Style

Valarie, Zeithaml, Mary, Jo Bitner, Dwayne, Gremler. Services Marketing:integrating customer focus across the firm. Sixth Edition New York McGraw Hill: New York: McGraw Hill, 2013. Print.