Relationship Marketing: creating stakeholder value
Martin Christopher - Personal Name
Adrian Payne - Personal Name
David Ballantyne - Personal Name
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.
Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Ketersediaan
| B8299501 | 658.8 MAR r C.1 | Reading Room FEB 2 (600) | Tersedia |
Informasi Detil
Judul Seri
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No. Panggil
658.8 MAR r C.
Penerbit
London: Routledge : london Routlege., 2011
Deskripsi Fisik
xvi, 242 hlm,; 23 Cm.
Bahasa
ISBN/ISSN
978-0-7506-4839-4
Klasifikasi
NONE
Informasi Detil
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
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Subyek
Info Detil Spesifik
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Pernyataan Tanggungjawab
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Tidak tersedia versi lain
